As per a report, more than 5 million apps are available on Google Play Store and Apple App Store (Dignitas). Another report says that more than 90 percent of smartphone users use the Google Play Store to download apps (Statista). If your app is not ranking higher in the app store, then it won’t be able to attract more downloads. This is where App Store Optimization Services come to play. Investing in app store optimization is one of the most cost-effective and successful mobile marketing tactics. When done properly with the help of an ASO Expert, it can drive downloads at scale from multiple markets. Keep reading about how ASO Services can help your app to stand out from the competitors.
Why Is It Crucial to Opt For ASO?
- Boosts the chances for your application to get noticed by users
- Updating and tracking relevant queries regularly
- Enhances the profitability and conversion of your application
- More than 80 percent (average) users opt for an app store search to find the new apps
Expert Strategies For ASO
ASO includes two crucial components, i.e., optimization of the app store product page and keywords optimization. While most businesses focus on these two things, a professional App Store Optimization Agency in Gurgaon considers many other important factors. Read on and explore more about this.
App Metadata
When you Hire ASO Experts, they ensure that your app has all the relevant information. Besides, they also check if the available information is excessive or insufficient. They add relevant keywords and call to action while keeping the metadata concise.
App Keyword
The professionals determine if the keywords you choose go well with the app. ASO Experts have advanced tools to find high-quality keywords by analyzing competitors’ apps, reviews, titles, and more. They also use online thesaurus or tools like Google Trends, Google Keyword Planner, Keyword Suggestions, etc.
Placing Your App in Appropriate Category
It can lead to a lot of issues if you add the app in the wrong category. For instance, it can lead to app rejection. You need to pick a less competitive app category as an alternative. Experts use this strategy to offer your app a better categorization opportunity.
Adding Compelling Screenshots
Most people look at the app’s screenshots before downloading an app. So, don’t take screenshots lightly. An ASO expert from a professional ASO Agency in Gurgaon suggests using as many screenshots the app store allows to upload. Besides, they will add colourful templates so that the screenshots look aesthetically pleasing and professional.
Using Preview Videos
The shorter the preview, the better the results. You will get only 10 seconds to capture users’ attention. The ASO Expert will strategically highlight the useful features in the video. Remember that adding a video can boost downloads by around 35 percent.
Final Words
App Store Optimization is a continuous process. As App Store Algorithms change with time, you need to keep up with those changes, and for this, you can always count on the best ASO Services. You can easily fine-tune and monitor your ASO efforts constantly with the help of an expert. If you are looking for a reliable agency offering the best ASO Services, get in touch with TheBoostRank SEO Agency now. They implement proven ASO Techniques that can definitely bring you the desired results.
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